![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Sign_Hero.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=1cbf83dc563ade6d2a71622cad695919 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Sign_Hero.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=cd23c7183a4a31e4078a2c7987dcecdb 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Sign_Hero.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=9d8768564bca9c0f7051e3fdba8d2751 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Sign_Hero.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=b3c0593484108af5d0f6dfa59e3412cc 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Sign_Hero.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=bbe609c348eb3432a83fee11dc038311 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Sign_Hero.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=9593ea69e05ebf5d1fc2b9f46c5f5f08 345w)
Shake Up
and Embrace
After major renovation we relaunched the Almeida Theatre to attract both the original and new supporters.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Poster.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=7abe75b63f8cc35d12cb35a9f31e351f 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Poster.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=0584e9c598c5f35bf29e7375d2bf6cb1 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Poster.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=5b996dd02b37ecd48d5fc5471c2db580 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Poster.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=a30162f9c1e343b024e12363a2694442 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Poster.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=9ed312fcb4155b932b6f6b86999216ac 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Poster.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=722ba3aa279c63ba1efa112bc0f8cd25 345w)
House
Style
The Almeida needed to work hard to retain the new audience recently acquired at the temporary location in Kings Cross and entice original supporters back. We worked with director Michael Attenborough to create a bold yet sophisticated image to engage this diverse group of theatre goers. We designed promotional materials for the first season working closely with individual production directors including Sir Trevor Nunn and Sir Anthony Sher.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Covers_Sq.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=40e0de551cdf426d78bbce9e41e03b06 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Covers_Sq.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=c6f76c193b02ffcf3a3a807f0770a517 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Covers_Sq.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=bab1fa745463c5dba0e107a723d77903 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Covers_Sq.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=57b766333865b472385993ae48b0483a 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_Covers_Sq.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=1b9807195a3c29f1992e65807420efcd 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_CoverSpread.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=5091f7c0618c2a51b9ad48d094cfe786 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_CoverSpread.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=f926a4cab352676653914519d414f672 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_CoverSpread.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=68e14133454ad962d1ba22be668252e3 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_CoverSpread.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=f135c3012071f02fb85db96a10b2176f 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_CoverSpread.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=3f709ec0da5c106357cf5dc41b967314 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FAlmeida_CoverSpread.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=1ef40ca8a0c0d863ea881790d843e0b4 345w)
What we did
- Brand Thinking
- Creative Direction
- Brand Identity
- Printed Publicity