Making
Ideas with
Bamboo
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_02.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=2f44e4be64e0e81d22fd001917f7e200 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_02.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=44c51db20b506d2017fc022f78cec463 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_02.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=31aa3b6c004c5ea42d4c22acf06e9550 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_02.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=bd4533aa09eeca0da5a795176c10a1d3 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_02.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=79e0921259dac8461cd73b42c18d1938 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_02.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=2715e1ca55fbbce365dc5e2e6733fb01 345w)
Bamboo
Thinking
Bamboo pens and smart notebooks enable the seamless transfer of analogue writing with ink on paper into digital files that can be instantly saved to the cloud and shared with the world. We asserted Bamboo is for ‘making ideas’ and our brand expresses the fun to be had in the early stages of concept generation.
Bamboo
Identity
Our graphic alphabet conveys the spirit of Bamboo with a mix of letters, colours, textures and drawings made with a Bamboo stylus and proprietary software. This visual language creates an ownable style that works well across all media – print, digital and 3d form.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=31da1997125ba801b90e8c3d9a0edc47 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=a2d39cfb61a03389b59ec5603e826116 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=de7ee8b7369376a7e83c8b6a9a8e566b 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=a277b91204100bcfbb9cbbbc15a6e60f 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=7187d61ee7314d145d91f3e9ec65a87e 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=124de1c0ec7ef7e4fa78998fa73be687 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=19144d348a21e4eeb1876c6625fbb903 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=cf312a96d1c40a43b0501c925e1110c7 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=a57aa1886df06b8d5b6121d3e680328a 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=b6a6f62a96fe385ed6828c9830e9d91f 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=7af8c847f8a40de16ccd66a0f8ec3984 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=f4a4ec93fe1028bd568b0dbad4d74a75 345w)
Bamboo
Packaging
We designed global packaging for all new Bamboo Spark and Stylus products with point of sale displays. We designed the typographic system including naming architecture and product feature icons. We chose illustrator Paul Davis to produce a series of drawings bringing ‘Making Ideas’ to life.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=f36216437d829bcda4f70b294111fad6 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=dfadf456826c4efc0bd0fdff242399f1 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=b071c99066044b59e4a14c92e751183e 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=371c6667168bd920f23cf1a3372a1940 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=e5affb30c5dfd71a94b234899485a273 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=d4cbf3dd25fcc5e4d78ae0e14e2ed072 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=aca80c0bdd692e31e7e40561f4d998b7 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=26e69fb10b36a0d0a2d1ef6ce02c0e09 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=1a6bb8af1b50187d86fea84474995491 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=48e1f6e59ef0965a1854a4befc0f84e0 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=b7397ea4d2346c806e9bd8f6cda9c264 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fcs-bamboo-11.png?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=768e2a62a18329781e4f015dc50282d4 1260w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fcs-bamboo-11.png?fit=max&ixlib=php-1.1.0&q=80&w=690&s=6db60ff95998c8ee62600c0f8a528e35 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fcs-bamboo-11.png?fit=max&ixlib=php-1.1.0&q=80&w=345&s=01e735c224b376b690c61c1440de8416 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=1eca78f73829db60f30221e662ac9dcb 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=483d01a7634e418431dc8db8c9f00950 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=650469c006566e47fe467cc28c3bd288 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=f3e4939ac00f62f609d75b28078e8778 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=054eaff9df92b2083435664e80d8c3b6 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=f8e0d64cd23349fb52781a5f32504ce9 345w)
Bamboo
Launch
We helped launch the brand at the world’s largest consumer electronics shows, IFA in Berlin and CES in Las Vegas. We continue to work with Bamboo to help develop the customer experience across online and offline opportunities including product development and promotional campaigns.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=d2ce085acd567416ad83ca8fcc856bc1 1660w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=c730582218feea634b1390f269cc83a4 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=cdf751a25269585551b896aaeb23684c 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=dc1d40cab87d781c96baefe3b902dd5c 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=e225ca92ce6a63a302312ec46a9964de 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=a0baae5ca19d78398d6e9a7c76a5b663 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=80452a7ea4cae7e5da59849f69de17d7 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=d251b2e8e58a36b5046332b52453e74a 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=4dcb1120f1b0d046b26c3e95b8ed93fc 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=2443e6d6c4791aa7d1aa8655fa6c5028 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=79d39f460bfdde2adcefe77f35072704 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=b65d4d28c7dbe81360647124fd3f05cd 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=a357c1158b3447ed48d10b289258ef93 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=88916043a63ea03b957695e0dbe0eb27 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=7c015500a236d835e0f603ebfb9e09fb 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=9b869d085522c73ce0dd399480823d35 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fbamboo_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=f016b4f687c64a521491672db2f7c70f 345w)
What we did
- Brand Thinking
- Creative Direction
- Brand Identity Design
- Bespoke Alphabet
- Brand Guidelines
- Curation and Art Direction
- Global Packaging
- Brand Launch