Achieving the

Premium firm Linklaters needed a distinctive, modern image to grow into a globally recognised legal brand.

Words Speak Louder

Linklaters had doubled in size through a string of mergers. The changes created confusion both in the marketplace and in the firm. Neither clients nor staff knew what it stood for now it moved beyond the Square Mile. Wolff Olins worked with partners, staff and clients to define what was special about Linklaters to differentiate it from competitors.

Warning: Strong Language

At the heart of Linklaters was an ability to make things happen whatever the odds. We created a striking new communications style based on clever world play - the essence of the firm's abilities - and a powerful single colour to break away from other corporate style firms. The new identity ensured all parts of the Alliance looked and felt part of the Linklaters brand.

What we did

  • Brand Thinking
  • Creative Direction
  • Brand Identity
  • Brand Guidelines