![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_01.png?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=aae4f21651172e2896b09181f51ba546 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_01.png?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=33afc87b2c68d6c2f026520071ae42e4 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_01.png?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=9a600c2915c0b465904439f297e5add2 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_01.png?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=c8e27b067711eb33f67047ee3214d091 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_01.png?fit=max&ixlib=php-1.1.0&q=80&w=690&s=ef7486868c342847fc9ac016ef48ab2e 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_01.png?fit=max&ixlib=php-1.1.0&q=80&w=345&s=e264e79460a8bafb6464d3bf3141c2bd 345w)
Osh...?
Wanna...?
Inclusive Design
for Change
Julia Cassim Senior Research Fellow on Inclusive Design for the Helen Hamlyn Centre organised ExtraOrdinary Inclusive Design workshops all over the world. Hazel was invited to lead multi-disciplinary design teams at several of these events including one in Croatia working with drug rehabilitation charity: NEOS.
Designing
Business
Hazel lead the team to develop practical ideas that would utilise the charity's resources to help reformed addicts be productive and regain their independence. We worked with NEOS, a printing business with facilities to print on paper or fabric and laser cut vinyl or plastics.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=4477a1bc2900975f0832bd8163ec09ae 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=c44e5e193321f9b44cb01442cbe7917e 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=238088fd26243f5122aca3db5b25d08c 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=2e0aa29bd31a1d034f4048c04df82b15 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=7a166b39840ed0aae39ffcb60e1cb525 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=576faaff67bb7c1117bdcf061b566990 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=f3d509942bddf45fa38a599d99688998 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=46c9dfad9bd78d7bf9a0c7624524cea9 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=460b9aeafa8c57d803bf7714010c2ad5 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=a9e61677b01fbbfcccca05d2cda93a2a 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_14.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=46354aa46653bb811e21c6e5444d1360 345w)
Designing
Products
We created a youth targeted brand called Osh? (Osijek slang for 'Wanna?') with a range of easy to produce and affordable products based on the theme of Independence. We created a symbolic visual language to convey fun messages and ask provocative questions like Wanna dance?... Wanna kiss?... perfect for our young adventurous audience.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_13.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=a8e1454a325456ac00fcac3f6402f5da 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_13.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=4e332fe8ee8706133f8838694068c85f 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_13.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=9687cf9b1dfbf9d53a8729fbda4190d0 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_13.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=e7857b7952c982bb69f74fd9f9340980 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_13.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=75a40e39d0c16f7c255c7712210dd61f 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=7d9f21e2fae4bf4d3174e7fb70e17222 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=046e388839354965c1c7f612b0b66cbe 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=dc325a7310f41f89a42c52edb3c2f903 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=d8b264c69d20195d8ebc7aacf6877cd3 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=ecdac11503d859e2b08ee82a53d2ed58 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=a2ea11f66676ffffa509c62bebc288d9 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=ffbfac87b4f6bdfbbcf0c38d7be4344d 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=89233af0cd05a9552134cfc96c7205e0 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=f0a3b7f7cf59089e4452487ef25d3439 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=696276b891e3e730dfa848da7ee2ecce 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=7b79ee5e29e47d3f453873c3083eddbe 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=c4f12898f500fba2469c4d1f687ad324 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_22.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=c9cdb8a628cad387809a906dc47a512c 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_22.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=985dbb94fa1b8d252a122821c082d164 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_22.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=85e5a5bf0980d8bc2e0bdf53a464cd22 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_22.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=bdc96f3c97eef10b9c139d105dd55342 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_22.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=2fec332e70333fb52d1f1c2cbfaaa4ee 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_22.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=1c2233180f3269051370e718c3798430 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_23.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=f678e3b871f9d4498d54d8ec71869cd0 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_23.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=2be676459ffc6fb8918fa865410e7c5b 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_23.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=d7e0464a3eb8252558f5465ed9aaa02e 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_23.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=dee1a98c8d89428eb81f4e56b11334a9 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fosh_HB_23.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=ab5707134d3b98ce4a0fea94325cef53 345w)
Wanna
Shop?
The project culminated in a public exhibition where we created a pop-up shop to display our products: Kit posters, shopping-list bags, t-shirts, paper wallets, sticker packs and collectable badges. We demonstrated how NEOS could grow the enterprise to improve the lives of people who need their invaluable help.
What we did
- Creative Leadership
- Brand Thinking
- Creative Direction
- Brand Identity
- Product Design
- Pop-Up Exhibition Design