![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWfB-Hero-1920-x-1080-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=874f3a8e81d20fcd723089fd0b63f6ad 1920w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWfB-Hero-1920-x-1080-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=5cd6fe742e0c23e1b5e7e914295e7c4d 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWfB-Hero-1920-x-1080-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=a4618c4c7c512d4034ecc0099e8dd86f 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWfB-Hero-1920-x-1080-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=ca19e301954b911d9bd5e5acabeeb144 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWfB-Hero-1920-x-1080-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=475e24d3480065a4edd2511f7a6c4369 345w)
Wacom
for Business
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-FB-Ink-to-Inc-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=4f4af426e55c2d48458814fca66f88ae 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-FB-Ink-to-Inc-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=9f63a769597c20cf2b3edfb33194a74d 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-FB-Ink-to-Inc-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=7f0481b68fbe19c89a37fd9ba80cc451 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-FB-Ink-to-Inc-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=842be6d3670890f6d9593aa0b8338551 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-FB-Ink-to-Inc-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=cd76f79dce5ce94280240a0fb7161861 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-FB-Ink-to-Inc-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=27a56c21d013225ef19fd082a7d8cbdc 345w)
Technology
Leadership
Under the stewardship of new global CEO Nobu Ide, we have created a new brand for Wacom for Business. It focuses on technology leadership in digital pen and ink solutions, targeted specifically for large scale enterprises all over the world.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BMJ-Mag-Spread-copy.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=ae937865216584548f2b07ac9702394b 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BMJ-Mag-Spread-copy.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=f69fd7724b09d93b17527d3f90592527 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BMJ-Mag-Spread-copy.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=9e1b71e643d0c748665266eb3b294469 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BMJ-Mag-Spread-copy.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=495372af16470daf284eeb831fc59a3d 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BMJ-Mag-Spread-copy.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=ccf6719a9b7acb3d1c32c5f54418299b 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BMJ-Mag-Spread-copy.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=defe5e41c5379b223ae1a1c2f62c02a1 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Clipboard-Ad-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=b8f495f8003ac9bc43a856953c911e95 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Clipboard-Ad-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=b567c91a906295bbdf04799d1afaafe8 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Clipboard-Ad-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=3aae06918a4c7d51ee3e30951d247ef3 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Clipboard-Ad-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=8d8d7577f996912bd7fdab22072157f3 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Clipboard-Ad-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=c449f2a018d3c59afc8df173452a7a3a 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Clipboard-Ad-2.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=fd85896260803aa9d6f8c783efb25672 345w)
Human
Digital
As companies invest in digital technology for business transformation, customer experiences are becoming less personal and less differentiated. Wacom is working to address this by developing more human and more digital in-person experiences. With Wacom you can write by hand with all the power of advanced processing. Sign a deal on paper and simultaneously save it to the cloud; Give medical consent with an electronic signature; Make live annotations while giving a lecture. Wacom technology fits seamlessly into business without getting in the way.
Handwritten
Solutions
To emphasise the value of Wacom’s ‘Human Digital’ pen and ink solutions, we decided handwriting had to be a key part of the visual expression. Through our distinctive dual typographic approach to key messaging and image annotation, we dramatise that Wacom handwriting is unique and technologically advanced within any business context.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Diagram.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=ee5833cdd81eca9ed28d52e30df0f105 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Diagram.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=59f78976a4f0f8297278e20a27d29835 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Diagram.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=8a2500ea6778b4291df04ada3f1a1ec6 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Diagram.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=f487d666bc76c3d6dd41efe55f976775 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Diagram.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=f829d3232461ec97d26e8cf2717279fd 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Diagram.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=372cf97efd0516fb67931fff9bd94c8b 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Wesbite.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=49210451b7f892909fe04e7604f7eced 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Wesbite.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=c4ee6cc7e63e8540861d6fdda4db27c0 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Wesbite.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=5ef7b6c7f12340ef1a207dc9024e3573 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Wesbite.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=4e3dae81301faa83a45009e33afc6019 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Wesbite.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=e94b395760a551e264cae6eba1d847d1 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Wesbite.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=62ad1c79060a0518d260f4782104b3ad 345w)
Human Digital
Online
We created the ‘Human Digital’ idea to capture Wacom’s unique proposition and we created a distinctive visual expression to communicate this across all Wacom for Business activities. Our strategic creative approach extended to the detailed execution of the new desktop and mobile websites. We defined the structure, UX and UI to help customers, partners and developers navigate the extensive B2B offer.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Mobile-site.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=32476600b9bc25f423ab6330b16cefa6 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Mobile-site.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=107fcf39a6317d791203aee5174c95ef 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Mobile-site.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=d795b478317cd00d5586b5dd7d030d77 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Mobile-site.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=2e36ea739ea43aeca9b424820dc97063 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Mobile-site.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=8e5b7d9c2b41dba6da85292a6586232d 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Mobile-site.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=6d1fd7f1dfe722f775c2ece4217be587 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Cover.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=52cc42ecc70d8c5b778075478a89bc1c 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Cover.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=2650756ff2f707d9614dda714e7085ef 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Cover.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=2ce8cca46d42f0623e049c77705f5660 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Cover.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=d8eef6aa9fcd2a9df4c266a1bddaa6d0 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Cover.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=9b421828febe6551b795a2ff23b7f1e4 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-Human-Digital-Cover.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=210d81dbfe4321bfafbcf2dcb82586d3 345w)
Human Digital
Offline
We developed and designed an extensive literature system and imagery framework for the entire suite of Wacom for Business publications. These include marketing materials, thought leadership pieces, case studies and technical specification documents. We provided Wacom's in-house team and partner agencies with the detailed guidance they needed to roll it out.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-BSU-Render-all-covers.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=0caf3a8b9f3978d08efd9acefebf31e9 1920w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-BSU-Render-all-covers.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=0dc4c2fbb55fb3b99d3c8b3383a10691 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-BSU-Render-all-covers.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=53a19873c0080f5b1d2887a41549fe52 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-BSU-Render-all-covers.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=667b2491b29ceeab5badbae3797dbf84 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWacom-BSU-Render-all-covers.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=6bf9ec0b71092ed702c55ac2e71b304a 345w)
Global markets
Local languages
Our brand is created for English and non-English speaking audiences. For consistency we commissioned a Cyrillic version of our Latin handwritten Signature font from A2 Type for use in east European countries. Working with Monotype we carefully selected and licensed complementary sans serif and handwritten character fonts for Asian markets.
Digital
Marketing
Once the core elements of the brand were in place, we worked with Wacom to develop a tailored approach for digital marketing and ABM campaigns. We created the messaging and design system for digital ads, social media posts, email communications and newsletter publications to ensure every customer interaction works hard to build brand recognition and tell the ‘Human Digital’ story.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-ABM-campaign-dk.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=0fa951c75b045965f37323f4175170e8 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-ABM-campaign-dk.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=c0cb5ea960f574b5641e0045bce3d727 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-ABM-campaign-dk.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=cf51a462ff43151806e9a53cddf6898f 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-ABM-campaign-dk.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=9cccd5e0e98a47983e54d8894dfa7c4c 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-ABM-campaign-dk.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=1e293709071810fc3f5f484a340cdb13 345w)
Business
and Creativity
Wacom for Business builds on 40 years expertise providing technology solutions for the world's most creative people. The brand had to be highly distinct to tell a completely different story while complementing the other Wacom commercial divisions. A more pragmatic squared graphic language contrasts our circular window of enlightenment for Creative customers. For more information on our Creative brand please look at the Wacom Dare to Create case study.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-Guidelines.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=9903443d2e17e67aa39e5761b37bc0b7 1920w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-Guidelines.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=a0270b4859e49d4a63c99403cab263f8 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-Guidelines.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=155de342e74521be6188406f6e19f684 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-Guidelines.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=293a24e4569aae8199207d1477eb97e0 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-Guidelines.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=8f62fb3f9fb5460f0e31bd5802949b70 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-CRBU.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=a05d50739aea9f769d92223b90d690e6 3080w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-CRBU.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=d751bd6a251ddc59862a08a329f1649a 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-CRBU.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=a038b9e84379fcc3e5daa4834bdcfe8f 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-CRBU.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=6f16175c4016bb5ec05c5fb7cf7e9210 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-CRBU.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=b8cffbf1eae01779075489d7cc9d98ba 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2FWFB-BSU-CRBU.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=4d17df037111d00c0d93bdcbcc9eae30 345w)
What we did
- Brand Thinking
- Brand Identity
- Brand Guidelines
- Brand Assets and Logotypes
- Brand Management
- Website Design
- Literature Design
- Advertising Design