Another
World
Underwater
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_01.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=039f9aeaa6db1c731088d83ae66b3e39 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_01.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=2dd988ddf196eb2bde8fcd8656f7819a 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_01.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=96a9d50a815f063775f0cadd59a49b4a 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_01.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=aa5bfe7d47092c971136a994e69055eb 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_01.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=92d282c821291bf32fd7330639355b87 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_01.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=56818f7978c11b50539497b435544ef8 345w)
Unifying
Identity
For Water Planet, an oceanarium in central Moscow, the brand needed to promote scientific research, recreational days out and spectacular theatrical performances directed by Pavel Brun of Cirque du Soleil. The ultimate aim was to drive maximum visitor numbers daily from the widest possible audience.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=f7b29f48f1100a80944be22911a7d2bf 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=7ace359acfce474036aef7277b1200cf 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=80e7613d25d88fc71dca663ca2a53cf5 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=f1cdb27dbabf31296a24e047dbcc5380 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=766515cb498d0c8d0f58aeb6170de1dc 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_04.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=8502867be1e0ca4946ba0e48b83b9972 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=b0fe2dc01da6846f5b2cfd6823868173 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=25d34bebde2d00976b08c2c1dc69cff3 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=ede71f6cda12835406d0ca28b89b7a68 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=adb8d81ee5d1d8203221df64fef97dc2 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=4cbf3c7801cca224927faec3deced28f 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_05.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=f1d9f46c839a984d25c6271813e708f8 345w)
Unifying
Framework
71% of the earth’s surface is submerged under water and this statistic provided the clue for our visual identity system. Our logo is designed to be understood at a glance by non-English speakers and seen animated swimming through the space on digital signage and screens.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_06.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=1694e6913ddc9c98069e9d870c26390f 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_06.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=6895d13229d2eb98ab89a9647527d3c4 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_06.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=5f874af87354f19e5be34234fa83bd8e 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_06.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=a2b5fc1bb96d313fa23e644ebf07acc8 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_06.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=13a1f6481fc6569d49686cfe7289a67d 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=779be023acd0cc13c311b21740a83d05 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=4041422456ba5d0da2ef5415fa774b1b 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=7f6c1833049821db20edc4ec9fbfcc92 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=896b1d0469c238d1362944e826ddb4c9 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_07.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=15981fe0c81ef8677bb6e2776ce48997 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_08.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=b5d94505ea4525c7abdafda965b538ce 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_08.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=fda189feefce72f4388d62305c374cb2 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_08.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=fa9c1da02295c612b46f9beb4ec12041 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_08.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=84ce61c917bf53217f9538615c199bd0 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_08.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=cc0dc019f2bb3efae49dc965307f9660 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=d48ecf10d35cd81cbe1ce337b9ec391a 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=49466122dfd7cc83f910576224502848 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=f5a2e395daa38f0b5ff7a6b0dff222d8 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=67cf1ea0d76c5663e156ff07736a1205 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=4b9724fbd1989587d9d7ad762b1e84bf 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_09.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=1290fa81532e711cf8aa162d8050283e 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_10.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=2bbf9d40c45d792cf376f4618e870fc1 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_10.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=a4143031cbe6e17fff55867a6913888d 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_10.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=45fb78f20e05f5ce2665b3a2bd582181 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_10.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=b012d1e92502c1728174e6c288cd6826 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_10.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=6b425d666d65e60214717f1adc70464f 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_11.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=c4d31b274e8559ae4d789c29065bc2dd 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_11.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=d7512449606e6b288f659d996f9aae39 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_11.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=cfd2aff619e48c652b4e262e3678f023 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_11.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=86943dc7ce32ab0fd049b873ad496ffa 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_11.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=f9ac90dd9d156677a4165dda7600b3da 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_11.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=b55dacd574930305ca7247a418621a02 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_home_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=96f4c300017ee316794d7980eb71255c 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_home_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=54cb74c62d94aee9e32653ef45d12615 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_home_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=6549ce6d9f3b3acb4a10de5c49f22d8e 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_home_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=69585e816956fcf3197acbf10a85a3a2 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_home_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=16f8fdbf1d8928ac3f48f5cf93f80e04 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_home_HB_12.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=bd5831e62998cdc388aef00e6bf122b0 345w)
Unifying
Experience
We mapped and identified the key moments in the customer journey to ensure the brand would play a strong role across everything from advertising in the city to signage in the building. The brand is entirely blue beyond the venue to evoke the underwater experience and on arrival turns white allowing the animals to provide the vibrant colour.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_17.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=e033103369fba01a91824a2dbf449520 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_17.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=5a296f8ef1e56ab866b4530eb1d361e7 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_17.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=6051dfb416072e303bc8d3dd8fd70ff3 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_17.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=cbf0f4d73eba8f36d26c27770b45d875 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_17.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=78ee9e46a0075d1c6c7a2027ee4e1b26 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_17.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=2f1dbc220aa28ccf79382f3c61cd137c 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=a662885a8fd696dad18cdfbd950879b8 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=4ac48140b18cef596fbf3d95d4fd2aee 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=497012f5c38e64f47d296fb3bd5bb80a 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=68ea3815bd66311a5b3f465160d104b1 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=bfcc4e41d6ecc91621cabe9069e42667 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_18.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=d759593feea7cc2665d48ea7ce129393 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=7c9c503a662469670c0111764e016d88 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=d30756e88b59f4bbe5e8e4263cb81192 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=3aeeb03361e2ee8e778c9092f561d4b6 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=2e9086309adf2c1c63eee00a6d95ce35 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_15.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=c5a1e121e9e6c6f100d437819a3ae1b5 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=b0465d6f0b26e6150490bfc3f2bf4eec 2213w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=a60489c19b622ff74b7df70544dd5d26 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=324989d2fbfc8c5eb9a095c878503fb5 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=96f3df26810e3da8997509b617e86d96 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_16.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=4367913128b299926ddad196d26510fd 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_19.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=8a51e15b8b2212b85758813c2f7abe15 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_19.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=6af29a7fc146664d7988e38a413e5d81 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_19.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=62c99bb6282d2bc4b4b2ea25137ed622 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_19.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=e6b57f15c7c514716ab2f34b1cd4fc6f 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_19.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=5bc91c93ca451906334a4f2c7f34adc5 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_19.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=c7eb823a62a07da1893805893267ab7b 345w)
Unifying
Programme
While Water Planet was being built we devised comprehensive guidelines to ensure the brand worked seamlessly across all key opportunities to connect with customers. Our brand idea, creative vision, design direction and guidelines provided a master plan ready for local implementation by the development team.
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_20.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=c7e48a7051a2a8b5300528a095d65bd3 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_20.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=e2f36ef26a6ff09ef5739f0d246136bd 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_20.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=44cb855e0919a30e8e23297c391e5031 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_20.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=c258ecaa5af9c70eb07ba635c514ee79 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_20.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=49cc5c27d4f02e82ae313d518a7d81b9 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_20.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=a18a2016b7e4146d576034f43fac40f8 345w)
![](https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=3320&s=6d17fe95b6065c3f565dfdc716b63058 3320w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=2760&s=0b76a3c90240d2af58eab995ce931be4 2760w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1540&s=8bc5c5f0450083916e6c7ad251ebbb42 1540w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=1380&s=060cae0b788f745d478659026a5967f6 1380w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=690&s=deaee22400d9692b6c9bf37b45d4e200 690w, https://hazelbrands.imgix.net/https%3A%2F%2Fwww.hazelbrands.com%2Fassets%2Fsite%2Fwater_planet_HB_21.jpg?fit=max&ixlib=php-1.1.0&q=80&w=345&s=6c4de9569559e9ceee9586b6a928eeae 345w)
What we did
- Brand Thinking
- Creative Direction
- Art Direction
- Brand Guidelines
- Brand Assets and Logotypes