Humans.net connects people offering skills with others who need their help. The new brand has to work in any language as the platform grows to become a global proposition. Our idea that we as Humans all live together on earth – just at different heights - formed the basis of our creative approach.
Our bespoke Humans font brings our idea to life and inspires a bold graphic style for all imagery and iconography. We invited Patrick Giasson to work with us to develop the font and illustrator Peter Grundy to reimagine the New York skyline for launch into the US. We designed key digital applications including website, mobile and email newsletter.
H is for
Our ‘H’ icon demonstrates the diverse range of services on offer and brings an energetic personality to the network. We designed over 50 icons to illustrate 'everything is humanly possible'. We asked Pete Mellor to work with us to bring H to life through wonderful witty animation.
We wrote and designed an integrated advertising campaign to launch the platform in New York with ads running across every laundromat and key social media channels. We brought award winning copywriter Paul Burke onto our team to co-create the campaign with us.
We designed merchandise and print items to help make a big impression across all key customer connections offline as well as online. We wish the Humans team and the entire Humans network every success.
What we did
- Creative Direction
- Brand Identity Design
- Brand Guidelines
- Bespoke Font Design
- Curation and Art Direction
- Print and Digital Design
- Launch Advertising
- Mobile App Design