Shake Up
and Embrace
After major renovation we relaunched the Almeida Theatre to attract both the original and new supporters.
House
Style
The Almeida needed to work hard to retain the new audience recently acquired at the temporary location in Kings Cross and entice original supporters back. We worked with director Michael Attenborough to create a bold yet sophisticated image to engage this diverse group of theatre goers. We designed promotional materials for the first season working closely with individual production directors including Sir Trevor Nunn and Sir Anthony Sher.
What we did
- Brand Thinking
- Creative Direction
- Brand Identity
- Printed Publicity