Julia Cassim Senior Research Fellow on Inclusive Design for the Helen Hamlyn Centre organised ExtraOrdinary Inclusive Design workshops all over the world. Hazel was invited to lead multi-disciplinary design teams at several of these events including one in Croatia working with drug rehabilitation charity: NEOS.
Hazel lead the team to develop practical ideas that would utilise the charity's resources to help reformed addicts be productive and regain their independence. We worked with NEOS, a printing business with facilities to print on paper or fabric and laser cut vinyl or plastics.
We created a youth targeted brand called Osh? (Osijek slang for 'Wanna?') with a range of easy to produce and affordable products based on the theme of Independence. We created a symbolic visual language to convey fun messages and ask provocative questions like Wanna dance?... Wanna kiss?... perfect for our young adventurous audience.
The project culminated in a public exhibition where we created a pop-up shop to display our products: Kit posters, shopping-list bags, t-shirts, paper wallets, sticker packs and collectable badges. We demonstrated how NEOS could grow the enterprise to improve the lives of people who need their invaluable help.
What we did
- Creative Leadership
- Brand Thinking
- Creative Direction
- Brand Identity
- Product Design
- Pop-Up Exhibition Design