Appointed as Wacom's Creative Director, working in collaboration with Little Big Fish and the Global brand team, we pinpointed their core idea for creative professionals and how, where and when it lands. We asserted that key to success is establishing a rich and rewarding relationship with people who 'Dare to Create'.
Wacom is driven to become an indispensable partner for creative professionals. Our brand conveys the company’s commitment to its customers and the global creative industries.
We are transforming the Wacom brand into a gallery of contemporary work by artists, designers, photographers and illustrators.
We are carefully selecting a range of people to work with us for Wacom who represent a diversity of creative approaches, stylistic techniques and experience levels across the world from North America to Asia. So far this has included Future Deluxe, Santtu Mustonen, Andrew Rae, Mouni Feddag, Super Fiction, Craig and Karl and McBess.
Our identity is inspired by Wacom’s focus on global creativity; the sense of daring people have when first putting pen to paper or pen to screen; and windows of enlightenment found in Japanese architecture.
We designed global product packaging for all nine new professional products featuring our chosen artists. We creatively directed Wacom’s agencies and supported the marketing team for launch across exhibitions, campaigns, website and animated films.
What we did
- Brand Thinking
- Creative Direction
- Brand Identity Design
- Artist Curation and Art Direction
- Print and Digital Design
- Exhibition Design
- Packaging Design